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Marty Tascona

Marty is a 40 year veteran of IT, Sales, Strategic Marketing, International Business Development, Strategic Alliances, and numerous other sub disciplines in the hi-tech sectors. This includes stints such as VP Sales in a successful startup, and in a publicly traded company.

His primary focus is on unifying strategy, relationships, goals, and operational decisions. A student of most sales methodologies, sales management frameworks, he works diligently to develop value messaging, systems, and deliverables to improve business worth.




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Together we select one of you most critical deals, analyst it using our AI assistance software, then debrief you on the findings.
Altogether it takes about 3 hours for the diagnostic and prescriptive discussion.

Coaching you through the deal optimizes your probability of successfully forecasting and winning he deal. It is possible the deal is unwindable, and we will advise you to walk away, showing you the reasons why you would stop investing in this deal.

We can provide a team critical deal assessment on a one time or on an ongoing basis under subscription. This service ensures that standards for deal qualification, pipeline management, and forecasting are met. Profit results, as competitiveness improves.